Top 7 Cities in Bulgaria to Buy Property in 2025 (Foreign Buyer’s Guide)

The Beuty Of Bulgaria

Introduction: Where to Buy in Bulgaria? Start Here.

Bulgaria is more than just Sofia and Sunny Beach. In 2025, smart investors and expats are looking beyond the usual spots to capitalize on high-yield rentals, lifestyle perks, and future growth.

Whether you're after a seaside retreat, a mountain chalet, or a buy-to-let apartment in a booming tech hub — this list of the top 7 cities in Bulgaria to buy property will point you in the right direction.

1. Sofia – The Capital with Consistent Returns

• Why Sofia?: Bulgaria’s economic and political heart, with strong demand for rentals from professionals, expats, and students.

• What to Buy: 1-2 bedroom city apartments; high ROI near business parks or universities.

• Average Price (2025): €1,500–€2,200/m²

Best For: Long-term rentals, appreciation, digital nomad market 

2. Plovdiv – The Cultural Capital and Startup Magnet

• Why Plovdiv?: Europe’s oldest city is also one of Bulgaria’s fastest-growing tech and culture hubs.

• What to Buy: Apartments in Kapana, Old Town, or near universities.

• Average Price: €1,200–€1,600/m²

Best For: Mid-term rentals, remote workers, lifestyle buyers 

3. Varna – The Seaside City with Urban Comfort

• Why Varna?: Bulgaria’s third-largest city and its Black Sea jewel, with strong demand from tourists and professionals.

• What to Buy: Beach-view apartments, family homes in residential districts.

• Average Price: €1,000–€1,500/m²

Best For: Holiday rentals, long-term expat living 

4. Burgas – Affordable Coastal Gem

• Why Burgas?: A rising favorite among investors seeking a mix of low prices, infrastructure, and beach lifestyle.

• What to Buy: Studios and 1-bed apartments near the sea; townhouses on the outskirts.

• Average Price: €900–€1,300/m²

Best For: Budget investors, summer rental income 

5. Bansko – Ski Resort & Remote Work Hotspot

• Why Bansko?: A dual-season resort town popular with skiers, hikers, and digital nomads.

• What to Buy: Resort apartments or renovated chalets.

• Average Price: €500–€850/m²

Best For: Airbnb income, digital nomad rentals, holiday lets 

6. Veliko Tarnovo – History Meets Value

• Why VT?: A picturesque university town with rich history and low entry prices, ideal for long-term expats and lifestyle buyers.

• What to Buy: Traditional stone houses, renovated townhomes.

• Average Price: €500–€900/m²

Best For: Renovation projects, retirement homes, cultural tourism

7. Sunny Beach – Bulgaria’s Airbnb Capital

• Why Sunny Beach?: The country’s #1 tourist destination during summer, offering unbeatable short-term rental demand.

• What to Buy: Beach apartments in managed complexes.

• Average Price: €700–€1,100/m²

Best For: High-season rental ROI, holiday home owners 

Final Thoughts: Where Will You Plant Your Flag?

From bustling capitals to sleepy beach towns, Bulgaria has diverse markets for every investor profile. Whether you're investing for profit, lifestyle, or future relocation, these 7 cities offer a balance of low entry cost and high growth potential in 2025.